Mamas Miffed About Motrin Misstep

I think they just didn't word things the right way there. Sure, it's stylish to some, but it's vitally important to others, and in a day where everyone's already stressed to the max, especially moms of small babies, words can and do hurt.

I think in a post election America, people are still feeling edgy and defensive, and the best way to reach them is not by trying to make light of the most important journey a woman could embark on. I don't wear my son because it's cool, I don't think it's similar to wearing high heels all day, and I won't be using Motrin for my pain reliever.

I just watched this ad for the first time and all I have to say is…Give me a break. The ad is fine. They were not saying that this is just a “stylish” thing. They were saying that as a mom you do it cuz it seems like the right thing to do. It is a choice, and it's fine. But, the choice has a physical consequence...that’s where Motrin comes in. People, chill out! They were in no way trying to insult you. Get over yourselves.

Ok and WHY is this upsetting people? Everything in the add is so true ...so what just because someone said it everyone is a huffaloo
It is just a commercial and it had some truths in it big deal...suck it up..I personally never wore my baby in stylish fashion because I think its a dumb thing to do not just for ur back but for ur front it causes u to stick out ur tummy to support the baby which isn't good either
I say it was a funny commercial I enjoyed it

I enjoyed it, it made me laugh, for all of it's truisms. Ladies, admit it, we aren't superheroes, and we need meds.

This isn't as bad as the Brooke Shields commercials about having babies and Volkswagens...which I also, incidentally, find quite hilarious.

In some ways, the commercial is fine. It promotes a "mom's are people too" message that can be missing from the attachment parenting scene. And it is true the baby wearing can cause stress on the back, neck, and shoulders. I've taken Motrin before and I won't stop because of this commercial.

I think what is problematic about the commercial is the inference that mothers don't know what they are doing--the narrating baby wearing mother in particular. The language of the commercial is loaded with challenges to baby wearing by saying that it "theoretically" or "supposedly" helps babies. Then it also calls baby wearing fashionable (read transitory) which, in my opinion, seems to diminish its value. Then it finishes by saying that it makes the narrator look like an "official mom." It really does sound like this narrator is only wearing her baby because it makes her look like a good mom, instead of actually being a good mom. It sounds like wearing a baby is like wearing high heals, because it "supposedly" makes her legs look longer and she looks like an "official woman" in them. Anyone who is a woman is an "official woman" and likewise anyone who is a mother (biological or adopted) is an "official mom." I guess if it came from a frame of reference that was more authoritative and responsible for her behavior-- "I'm a baby wearing mom whose baby cries less but dang it sure does make my back hurt"-- it would change the context and and be a lot less offensive.

i sure hope none of you who are insulted over this ever go on your boards & complain about the back or shoulder pains!!!

It's not really a big deal to huff about, but wasn't really funny either. I happen to baby-wear and can see what they are getting at, but I can't really say that I've ever seen an additional strain that I didn't already have before getting pregnant.

You know what really get's rid of those strains without needing the help of medication?? Stretching!

You have way to much time on your hands, if your actually complaining about this.

I think both the commercial and the outcry about it are silly. First of all, I don't know why any woman who has just finished nine months of carrying a baby on the inside would want to turn around and starting "wearing" her baby, but to each her own. For the record, my two sons managed to bond and survive just fine without being "worn." (Both grown, each other's best friend, adores their mom. I rest my case.)

But secondly, for goodness sake, if "wearing" your baby is making your back hurt, STOP! I think it's a pretty lousy message to suggest to women that they continue doing something that is causing them physical harm and simply pop pills to compensate for it.

Sheesh.

What is the big deal? I have occasionally "worn" both of my children in some sort of sling however it was usually to make my life easier but whilst it was easier than carrying with my arms it did not remove all strain from my body. I probably would be more inclined to have a hot bath than pop a pill but all they are doing is trying to reach a new market group that they feel might buy the product. I certainly did find it even remotely offensive or demeaning. Besides if people want to think I wear my child for any reason what do I care what they think!

wow, all i can say is wow. People need to stop crying like little girls and grow up. There are worse things in this world than a stupid television ad. Of all the things to be upset about, this is what gets to you? Grow up people! It's a commercial! If you don't like it change the channel!! How hard is that?!?! Just because you don't like it doesn't mean everyone else does as well. NOT everyone agrees on the same issues or likes the same things, or sports or food. Stop trying to tell people how to live, or raise their kids, or what food to eat or how to look and act! STOP INVOLVING YOURSELVES IN OTHERS LIVES AND LIVE YOUR OWN! It's called individuality!! Oh my God! not in America right? That would be so wrong! bunch of babies anyway!!

Mary you said it like i thought it ... i have to agree, people are just to sensitive it is just a commercial and to be honest i relate to the frazzled-ness that the commercial talks about. I was just complaining yesterday to my husband that my 6 month old weighs a ton and that my back is totally getting wrecked from carrying him around. This does not mean i am a bad mother because i vocalize this nor does it affeck the deep love i have for my special little guy. It just means that he is heavy and i am sore. So ladies get OVER YOURSELVES... pick your battles maybe you should be looking after your kids instead of taking on pain reliever companys.

I agree with mary and kate. First of all the way the commercial is 'spoken' it's ONE woman describing HER opinion. (Note how it specifically says, "I KNOW I FELL THAT WAY"). It's a personal account of how this woman-when using a sling-feels pain and relives it with motrin. They arn't lumpin all women together...Second of all it's a commercial! Stop nit-picking at it and grow a sense of humor.

Seesh.

I just wish they had done some actual research. It's like those awful BF commercials- it just doesn't make sense.

And I might need to take some Dramamine from watching that commercial too.

I have no idea why this would be offensive. Just an hour ago I was on the subway and saw a woman carrying her baby on her front and I thought that must get heavy and tiring on the back and shoulders after a while. The commercial even says that it's a good kind of pain and they do it for the benefit of the child. How does that make baby-wearing out to be a bad thing? Mothers have nothing to get offended about- these days it is extremely fashionable to be a mother, and the media always portrays motherhood as a perfect wonderful thing, and I don't think this commercial is any different.

I've worn all 6 of my children as babies (soon to be 7) and loved it. If your carrier hurts, you are either wearing it wrong or it is the wrong style for you. That's why there are so many styles (since J&J seems to be wondering over the huge selection).

I thought maybe people were over-reacting. But that ad is a bit over the edge and not funny at all. I think if they had used different wording, and not acted like attachment parents were just twits who like to look "in," the ad might have come off better. But it basically makes babywearers look like idiots mindlessly following a trend, and it portrays babies as burdens. Not the right message coming from a company that depends so highly on parents buying their products.

I don't know who at J&J approved the add, but I bet the wish they hadn't. Maybe it was someone who doesn't have kids. I can see the ad as looking "right on" and amusing to someone who doesn't have a child. Or maybe it was someone who had children decades ago, and has lost touch.

IMO, the ad was insulting and stupid. I'll stick with Advil. Motrin is to out of touch with moms.

I don't get what the big deal is...I babywear and I'm not offended...I do get aches sometimes from it...especially if I'm not wearing the sling right...maybe Motrin was just trying to be current and make their product seem relevant to what Moms are really doing.

Never tell trendy people what they're doing is trendy. They hate that. For my part, when I have the splitting headaches, I like that I can see the orange cap of the Motrin without my glasses on, so I'll keep buying it.

everyone needs to lighten up and get over it. it's a commercial, and no one is telling you what is right or wrong or how to parent your child. the commercial is trying to provide a little humor to the incredibly tough job that is motherhood, it is not implying that YOUR parenting choices are wrong. lets focus a bit more on our kids and a bit less on a silly marketing campaign.